This competitor analysis aims to understand DSA products in the market—their features, UI/UX, pricing, and go-to-market strategies. These insights will help us assess market requirements, prioritize development areas, and refine our positioning and marketing messages. Through this analysis, we'll gain a deeper understanding of the market and identify ways to differentiate ourselves.
Questions we are addressing in our market research phase:
Who is our ideal user?
Our ideal user is tier 1 college student who is a quick learner and in to CS. Who needs guidance and grooming to be able to crack jobs at top tech companies.
What is the size of the market of ideal customers?
*imarc* projects a Compound Annual Growth Rate (CAGR) of 8.46% during 2024-2032, indicating healthy growth in the higher education sector. This expansion of higher education colleges will accelerate our initiatives.
Our goal is to create a platform that develops top tech talent in colleges, helps place students in elite technical roles, and focuses on meeting the talent requirements of the top 25 product companies.
How has this market changed in recent years and where is it headed?
The hiring processes remain largely unchanged, though companies have reduced their intake due to current market conditions.
Our users are motivated and coachable top-tier college students. Let's examine how these users currently solve their problem of upskilling and preparing for placements. The existing products that address these problems are our competitors.
| Direct | Indirect |
|---|---|
| Leetcode | Youtube |
| CodeChef | College Clubs |
| Striver’s TUF | Other Free Resources |
| GeeksforGeeks | |
| HackerRank |
LeetCode is the industry standard. Since our goal is not to replace existing top content platforms but rather to enable students to secure top jobs, we will analyze competitors through this lens. Where we cannot replicate something, we will complement it. For example, we cannot compete directly with LeetCode in terms of coming up with new question which become industry standard, so we will focus on solving the problems users face while using LeetCode. Through college seniors or self-discovery, almost all our target users are already familiar with these platforms and receive guidance from peers, seniors, and mentors.